english.prescrire.org > Topics > Advancing healthcare policy > Direct-to-consumer advertising (DTCA) disguised as patient "information" [2007-2012] > What is at stake, and our counterproposals > Influencing the public at large: the aim is to boost sales (7/2007)

Advancing healthcare policy

Direct-to-consumer advertising (DTCA) disguised as patient "information" [2007-2012]

Direct-to-consumer advertising of prescription drugs [2007-2012]: What is at stake, and our counterproposals
Influencing the public at large: the aim is to boost sales (July 2007)

Pharmaceutical companies are seeking greater influence over the general public so as to create and expand demand for medicines.They are using a variety of strategies which are becoming more and more insidious. A clear division of roles is needed to protect public health.

  • "Patient information driven by pharmaceutical companies: the aim is to boost sales"
    Fact sheet from the Medicines in Europe Forum (May 2007)
    > Download (pdf, 137 Ko)

  • "Health information: A clear division of roles is needed to protect public health"
    Joint Position of MiEF, ISDB and HAI Europe (March 2007)
    > Download (pdf, 686 Ko)

  • "Relevant health information for empowered citizens"
    Joint déclaration of HAI Europe, ISDB, AIM, BEUC and the Medicines in Europe Forum (October 2006)
    > Télécharger (pdf, 134 Ko)

 ©Prescrire July 2007